Malayalam film industry is going through a rough period!!
Malayalam film industry which is known for making extremely realistic movies and this industry was in its peak during the 70’s and 80’s, is now going through a bad phase. With the coming of cable channels and video piracy this industry has become sick and is still unable to revive and also unfortunately now itself the industry is mostly depended upon the superstars like Mammootty and Mohanlal etc.
Malayalam films are often classified in to two types, commercial and parallel. In a year basis at least 50 or 60 films were released in Kerala among them 5 or 6 parallel films others are fully or partially commercial.In Kerala the releasing centers are lesser than that we compared to other south Indian states. In 2008 the number of releasing centers is upgraded to 60 or 70 centers but it is only applicable for super starrer oriented films. The total amount of money spend for a superstar tilting film is 3 crore , the remuneration of the superstar itself is 1 crore. If the film become a collapse the producer is the sole person who take all the risks. Because of this reason the producer and the distributor simply expected for the quick return of the money that they invested for the film. For this purpose films are directly formed for the fans of the super stars.
The ban of simultaneous release of Tamil films in Kerala has been lifted by the film distributors association. The Tamil producer’s council took some serious efforts to sort out this issue smoothly with the Kerala film industry. According to the new terms, all the Tamil films will be released simultaneously in Kerala from January 2008 with maximum number of prints. Malayalam films are very hard to compete with Tamil films because their budget and area of releasing is so wider than our films.
Some popular Telugu films are being dubbed in to Malayalam. In these types of films actor Allu Arjuns films had a good market in Malayalam film industry. Some of the films even celebrating hundred days in few centers. Stars from Kerala too have migrated and finding value for their talent in the Tamil and Telugu industry.
In competing with Tamil films, dubbed telugu or kannada films and even Hindi films the Malayalam films some how managed to hang on the theatres. Some of the tamil actors like Vijay, Vikram, Ajith and Jayam Ravi’s films has a huge market in Malayalam industry. Rajanikanth and kamalhasans films never formulate any harms to the Malayalam films as they have only 1 film in a year. In 2008 at least 30 Malayalam films were released among them only 4 films became huge hits and 4 or 5 films were average hits and other films turn to be bigger flops.
In 2008, compared to 2007 only superstar oriented films are create some sort of success to the industry. There are also bigger flops from the films of superstars in this year too. In the part of parallel films the situation was not different. Only 3 so called films have been released and from them itself two of them were superstar acted films, mizhikal sakshi, akasagopuram and the other was 5 national award winning film adyalangal. The theatre owners and distributors were not ready to take risk. Among them Mohanlal starrer Malayalam film akasagopuram, the first in the south Indian language to be shot entirely in the UK with an international crew is directed by the national award winner K.P Kumaran. He adapted the story from Henrick Ibsen’s classic play “the master builder”.
`Other major trends in 2008 are the coming of bigger industries like reliance to the Malayalam film production. They are signed with superstars, famous directors to produce films. The other important issue in the industry in this year is the Dllep and Thulasidas issue. It leads to a divide in Macta federation. This issue has any solution today itself. Because of all these reasons Malayalam films are going through a troubleful way. The theatres are rebuilt in to auditoriums and reality show stages and the number of ‘b’ or ’c’ class theatres are decreased and to sort out from this problem the distributors are released some super star oriented films in these centers(wide release).
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